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Perth and Kinross ‘Great Day Out’ Tourism Campaign Launches

A new campaign is looking to bounce back Highland Perthshire’s tourism sector by offering 50% discounts on services across the area.

‘A Great Day Out in Perth & Kinross’ is working with the Scottish Government, Visit Scotland and various local businesses to support the sector in Highland Perthshire and the rest of Perth and Kinross.

Auchingarrich Wildlife Centre, Highland Fling Bungee, the Black Watch Museum and Iain Burnett Highland Chocolatier are among the local companies which the government is teaming up with.

Laurie McCandless Thomas, Operations Manager at Highland Fling Bungee, also participating in the scheme said: “Being able to apply a discount to our tickets offers a huge incentive for visitors and we hope that it will encourage people from across Scotland to visit this beautiful part of the country and take part in one of our adrenaline-filled adventures this winter.”

The Scottish Government and Visit Scotland are also working to promote the area through digital activity, including print and broadcast advertising, online videos and social media.

Caroline Warburton, VisitScotland Regional Leadership Director, said: “The Covid-19 pandemic and prolonged restrictions on international travel has had a major impact on visitor attractions, tours and activity providers in Perth and Kinross.

 “Our regional tourism and events sector needs the support of people living in Scotland. The Great Days Out in Scotland campaign will help inspire people to brighten up their winter days by taking part in a day out with family or friends at one of the many fascinating visitor attractions or experiences on offer across the region. The campaign delivered in partnership with the Days Out incentive fund will help generate income for this sector during the quieter months, helping to rebuild consumer confidence as well as supplement our key domestic market recovery activity.

“Tourism is a force for good, creating economic and social value in every corner of Scotland and enhancing the wellbeing of everyone who experiences it. Tourism makes Scotland richer, economically and socially, and without it, Scotland would be a much poorer place.”  

The campaign is aiming to promote short days out across Scotland from now until February 18, 2022.

Tourism Minister Ivan McKee said: “With the loss of many international tourists this year due to the pandemic, the launch of the Great Days Out in Scotland campaign will increase local visitor numbers and provide a vital boost to Scotland’s world-class tourism attractions over the quieter winter months. 

“Scotland’s tourism industry is one of the jewels of our economy and as we begin to carefully emerge and recover from the pandemic, we must work with the tourism industry to seize Scotland’s potential and build an economy for everyone by delivering greater, greener and fairer prosperity.”

Businesses are still able to apply for the Days Out Incentive Fund which is open until the end of November. 

More information can be found on: https://www.visitscotland.org/supporting-your-business/funding/days-out-incentive-fund

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