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Rural Roads Have Two Thirds as Many More Fatalities than Urban Streets

LISTEN – Mark Bishop explains what is being done to make rural roads safer

A study has shown a 48% rise in fatalities amongst cyclists on rural roads over the lockdown period of 2020 compared to 2019.

The new statistics have led the UK’s leading rural insurer, NFU Mutual, to launch a campaign designed to make rural roads safer for everyone.

The Respect Rural Roads Campaign aims to highlight the dangers that can be found on country roads. NFU Mutual delt with over 44,000 vehicle collisions   involving customers living in rural and farming areas and have come up with these tips to help make everyone safer when they use them

NFU Mutual believes the number of fatalities and serious injuries can be reduced on rural roads if everyone:

  1. Respects and understands the needs of all rural road users and makes safety their top priority                                                                                                                                      
  2. Respects the hazards from the design and conditions on rural roads and behaves with caution                                                                                                                                                 
  3. Respects and follows the rules and advice on how to use rural roads safely to help reduce fatalities and injuries 

Nick Turner, CEO of NFU Mutual said:

“People’s safety is our main priority and we want to make rural roads as risk free as possible for everyone to use.

 A safety-first approach will help reduce the number of fatalities and serious injuries and we hope our campaign to respect rural roads will help people stay safe and enjoy rural roads.”

Proposals to amend The Highway Code to improve the safety of vulnerable road users are currently going through Parliament and are expected to come into effect in January 2022.

The campaign is being supported by The Department for Transport.

Roads Minister Baroness Vere said:

“Campaigns like this are vital to ensuring people take extra care when travelling on rural roads, where collisions are more likely to happen than in urban areas.

“Safety is a top priority for the government and we will continue taking action to reduce the risk of collisions across the road network, including through our award-winning THINK! campaign, which challenges the behaviours and habits of high-risk drivers.”

For more information please visit:  : www.nfumutual.co.uk/ruralroadsafety

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