Sales Terms and Conditions



  1. The expression “the Company” shall hereinafter mean: The Heartland Radio Foundation Limited, Company Number SC134024, Scottish Charity Number SC045946 and having its Registered Office at 23 Atholl Rd, Pitlochry PH16 5BX and trading as Heartland FM and shall include the successors in the title and assignees of that Company. 
  2.  The expression “the Advertiser”, wherever it hereinafter appears, shall mean the person, firm or Company by where an order for an advertisement, promotion, sponsorship or commercial production is placed and shall also mean and include the Advertiser’s successors in title and assigns.
  3. The expression “advertisement copy” shall mean any advertising material intended for broadcast by the Company.
  4. The expression “working day” shall mean any day of the week from Monday to Friday inclusive except any Bank or Public Holiday.
  5. The expression “the Authority” shall mean OFCOM or its successors.
  6. The expression “Service”, wherever it hereinafter appears, shall mean the provision of any airtime advertisements, sponsorship, promotions and commercial production.


  1. An Advertiser who is an advertising agency shall be deemed to contract as principal and will accordingly be responsible for the payment of accounts and will be deemed to have full authority in all matters connected with the placing of one and the approval or amendment of advertisement copy.
  2. Agency commission will be payable to advertising agencies recognised by Radiocentre and will be calculated on the basis of the rates applicable less discounts allowed and less surcharge available under the conditions of provision 8.  
  3. No agency commission payable by the Company to a client or Advertiser shall be paid or allowed to or shared with any client or any advertising agency not recognized under Condition 2(b) (or, in the case of an overseas agency, not recognized by the appropriate media organization in its own country)


  1. The placing of an order with the Company by the Advertiser will be deemed an acceptance of these terms and conditions by the Advertiser.
  2. No terms and conditions other than those set forth herein or any variation thereof under condition 10 shall be binding upon the Company or the Advertiser unless reduced to writing and signed by or on behalf of both the Company and the Advertiser. 


  1. All advertisements will be broadcast subject only to the approval of them by the Company and to their compliance with the Broadcasting Act 1990, the UK Code of Broadcast Advertising (BCAP Code) and the Company’s technical requirements and submission procedures.
  2. Advertisement copy must be delivered no less than 3 clear working days before scheduled broadcast date unless the Company shall in any particular case agree to accept a shorter period. Delivery of advertisement copy shall not be deemed to have been made until the Company’s technical requirements and submission procedures have been complied with and the relevant broadcast instructions have been given. If the Advertiser fails to deliver advertisement copy in accordance with the provision of this paragraph he shall be subject to surcharge of £25 and remain liable to pay for the advertisement whether or not it is broadcast.
  3. The term in which advertisement copy must be submitted, the procedure for the approval and/or rejection thereof, surcharges for late acceptance, changes or alternative copy use and like matters shall be dealt with in accordance with the “Submission Procedures” (as shall be published by the Company from time to time) prevailing at the date of submission of the advertisement copy. 
  4. The Company may at any time and without incurring any liability whatsoever to the Advertiser:

i) add to, delete, change or otherwise amend advertisement copy if so required by the Authority or, if in the opinion of the Company, the advertisement contains unsuitable copy, but the Advertiser shall remain liable to pay for any such advertisements.

ii) decline to broadcast any advertisements without giving any reason for so declining but the Advertiser shall not be liable to pay for any such advertisements.

iii) restrict any repeat broadcasts of the same advertisement.

  1. Subject to the provisions of Condition 10 below, all bookings are accepted on the understanding that they will be paid for at the rates in force at the date of broadcast.


  1. The Company does not guarantee that the scheduled times and/or dates of broadcast will be adhered to, but if for any reason whatsoever an advertisement is:

i) not broadcast during the period arranged or

ii) not broadcast at all or

iii) broadcast so that a material thereof is omitted or

iv) broadcast containing a material error made by the Company. The Company will endeavor to offer a broadcast or broadcasts during some other period, which may be accepted by the Advertiser provided that if any offer of such a broadcast is not accepted (or is not made), the Advertiser shall have no claim against the Company in the respect of the non-broadcast or for any expense or damage whatsoever incurred as a result thereof, and the Company shall make no charge to the Advertiser for such advertisement, but the Company shall be entitled to be paid by the Advertiser any agreed fees or such expenses as the Company has incurred in respect of any facilities arranged or provided.

  1. If, as a result of transmission failure. an advertisement is broadcast on one frequency where it is normal practice of the Company to broadcast on two or more frequencies then the Company shall compensate the Advertiser in such manner, as the Company shall deem reasonable.
  1. In the event of the Company’s activities being restricted, curtailed or prevented by any law or any other act or thing beyond the Company’s control, the Company may at any time, notwithstanding anything hereinbefore contained, forthwith determine any contract without prejudice to the Company’s rights to be paid by the Advertiser any monies due and owing by the Advertiser to the Company at the time of such determination. 


  1. Subject to the provisions of Condition 10, any booking may be cancelled by either side, provided that notice in writing is received by the Company or the Advertiser, as the case may be, not less than 28 working days before the scheduled broadcast date. If the cancellation is made by the Advertiser the campaign shall be charged at the rate appropriate to the number of advertisements actually broadcast before such a cancellation becomes effective. In addition, the Company reserves the right not to broadcast orders placed by an Advertiser whose account is overdue.
  1. Cancellations made by the Advertiser must be done so in writing and should be delivered to the Company through the postal system via recorded delivery. In the interests of both parties this will be the only acceptable method of communication for any cancellation and no other forms of communication will be accepted.


While every care will be taken in respect of recordings. scripts or other material, the Company cannot accept liability for the loss, damage or delay in delivery thereof, whether in the studios or in transit and whether or not such recordings, scripts or other materials are supplied by the Company.


  1. The Company may at its discretion agree to allow credit to the Advertiser in which case invoices shall be paid within 30 days of the date of invoice.  All other accounts shall be paid no later than 15 days following the date of invoice.  Any accounts not paid by the due date shall be subject to interest at a rate of five percent (5%) per annum above the Bank of England Base Rate until settlement is received.
  2. The existence of a query of any individual item in an account shall not affect the due date of payment of the balance of the account. 


The Advertiser warrants and undertake that:

  1. He will be responsible for obtaining and paying for all necessary licenses and consents for the broadcast of any advertising copyright material contained in, or the inclusion of any persons in his advertisement. 
  2. He will not knowingly do or say anything which is intended or is reasonably likely to cause harm to the Company’s reputation or to otherwise bring the Company into disrepute.
  3. No advertisement copy will breach the copyright or other right of or be defamatory of any third party.
  4. That the advertisement copy does not contain viruses or other harmful codes or other form of defect which would cause temporary or permanent damage or would impair or harm or cause malfunction of the software or hardware of any platforms provided by the Company.
  5. That all facts given about its products or services are accurate and in no way misleading
  6. He will indemnify and keep the Company indemnified against all actions, proceedings, costs, damages, expenses, penalties, claim, demand and liabilities arising from any breach of the above warranties or in any manner whatsoever in consequence of the use, recording or broadcasting of any advertisement copy or matter supplied by or broadcast for the Advertiser. 
  7. He is entitled to enter into this agreement and to grant the rights and performs the obligations as specified in this agreement.


  1. The Company reserves the right to change the advertisement rates, times segments, classifications, and any of these terms and conditions by not less than 28 days notice, and in the event of such a change, the rates payable and the terms and conditions applicable shall be those in force at the time of broadcast, but the Advertiser concerned shall (by serving written notice on the Company within 10 days of receiving notice of such change) be entitled to cancel any order for an advertisement to which the changed rates or terms and conditions would otherwise be applicable.
  2. The Company may from time to time make special charges and/or conditions for certain types of advertisements or for bookings at certain specified periods
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